ABOUT LUCKY BUDDY CO.
Lucky Buddy Co. was built around one belief: loyalty means showing up.
This brand started with Sarge — a rescued pit bull pulled from the back corner of a shelter on what should've been his last day. He didn't just get a home. He became the standard we live by: second chances, earned loyalty, and taking care of your people.
We sell great coffee and fund second chances for rescue dogs and the people who serve.
We're building more than a store — we're building a community for rescue dogs and the people who serve — veterans and first responders — because both worlds understand grit, responsibility, and what it means to keep going when it's hard.
We're clear about who we are: not veteran-owned, but proudly veteran- and first responder-supporting. I've spent the last decade working alongside military teams in high-performance and operational support environments, and that time shaped a deep respect for the standards and mindset of the service community. This company is one way to keep showing up for them — while also fighting for dogs who deserve a shot.
WHAT SETS US APART
Rescue-built. Quality-first. Loyalty always.
Our coffee is premium because quality matters. But the purpose behind it matters more. We don't do performative branding or vague promises — we do consistent action, real partners, and a mission we can stand behind.
WHY WE EXIST
Because no one — not a dog and not a person — should be left behind.
We stand for:
- Second Chances — because they change lives
- Loyalty — because it's earned, not bought
- Community — because nobody gets through it alone
This isn't about being loud. It's about being real.
Every Buddy deserves a second chance.