I grew up in rural Northeast Oregon. Like a lot of kids from small towns, I played sports, worked hard, and learned early that you take care of your people and you do what you say you're going to do.

I went to college for sports medicine, and that's where I first got exposed to supporting military units through human performance work. Over time, that turned into years of traveling across the United States—and overseas—working as a civilian contractor alongside service members. That experience shaped me in a way I didn't expect. I experienced what tight teams look like. I experienced what discipline and standards really mean. I also saw the long-term cost of service and what many veterans and first responders carry when the mission ends and life keeps moving.

Lucky Buddy Co. exists because I couldn't just walk away from that. I care about that community deeply, and I wanted to build something that does more than sell a product. The mission is personal: support rescue dogs, support veterans and first responders, and build a brand that stands for loyalty and second chances. This isn't a one-time donation or a marketing angle—it's the reason the company exists, and it's what guides every decision we make as we grow.